Well-known management guru Kenichi Ohmae said: "Who mastered the channel, grasps Tomorrow Never Dies!" As the industry quickly information channel is opened, well-developed logistics industry increasingly convenient, channel deepening and the change in the form of a variety of new formats appear. "Channel is king" has become a business in China, the key to winning the war. Lighting industry sources have become increasingly fierce competition in the terminal for the central position in the production and marketing chain all over the city lights and lighting distributors, their current situation how? Whether future changes possible?Poul Henningsen lamp Artichoke lamp Artichoke lamps Artichoke light Artichoke lights Artichoke lighting Arco floor Lamp Arco floor Light Arco Lamp Arco Light VP Globe Flos Spun Light T1 table lamp Flos Spun Light T1 floor lamp AJ lamp AJ table lamp AJ Floor lamp Atollo Table Lamp Verner Panton Globe pendant Gino Sarfatti 2097/30 Lamp Bedside gun lamp Bauhaus Lamp Glass Base Flos Miss K table lamp Pio and Tito Toso Blow Table Lamp Poul Christiansen Le Klint 172 Pendant Lamp lamp modern lamp Poul Henningsen lamps design lamps PH lamp modern classic lamp table lamp floor lamp pendant lamp design lamp wall lamp ceiling lamp outdoor lamp modern lamps table lamps floor lamps pendant lamps wall lamps ceiling lamps outdoor lamps designer Arne Jacobsen Achille Castiglioni architect Poul Christiansen Antonio Citterio and Toan Nguyen De Lucchi and Fassina Tolomeo Clip Ernesti Gismondi Gino Sarfatti Jasper Morrison Poul Henningsen Piet Hein Philippe Starck Pio and Tito Toso Pier Giacomo and Achille Castiglioni Patricia Urqiola and Eliana Gerotto Sebastian Wrong Vico Magistretti Verner Panton Hopf and Wortmann Simon Karkov Wilhelm Wagenfeld Tom Dixon

Guangzhou International Lighting Fair has been towards the 16th in size with further breakthrough, as of the end of February 2011, more than 2,000 exhibitors implement the exhibition area has reached 18 to 18 million square pavilion meters. All in the international lighting industry as the theme of exhibitions, the show has become the world's largest display size. From around the world lighting, lighting distributors, buyers, etc. This event will bring together, with the Guangzhou International Lighting Exhibition, with living standards to improve, a wide variety of lighting fixtures in addition to meet the demand, but also to meet the the effect of room decoration and beautification, therefore, accelerated the lamp lighting industry. Doulin Ping said, held during the exhibition "China Lighting Distribution Market Summit 2011" is necessary. Guangzhou International Lighting Fair is the industry event, local dealers gathered here, the manufacturers, it is a good opportunity to showcase products. The dealer, but also to understand industry trends, an excellent opportunity to grasp the trend of lighting.

Lighting industry in recent years, China has shown rapid growth, the market are constantly changing, the Chinese lighting market is also facing many challenges. Whether as a lighting distributors, manufacturers must constantly adapt to market changes, adapt to product changes.

With the accelerating pace of global economic integration, resource flows become more frequent and convenient, competition among enterprises will be increasingly reflected in the high-end technology development and application of lighting industry is also, without exception, showing a high-tech, high- value-added industry trends. In recent years, LED lighting at the forefront of lighting revolution. As businesses, we must do market promotion. Simple trading sales model, there are also many disadvantages, the future co-dealer with the company, will become more and more, in order to ensure that companies dominate the market. In addition, as dealers and manufacturers to develop a professional sales staff, but also do pre-sales services.

Marketing and sales throughout the chain system, pre-sales service is the link between marketing and sales, played a vital role, can not be ignored. In the current market environment, the service was placed in a prominent position in particular, very few people study and analyze the sales of pre-service issues. Pre-service primary purpose is to help customers make project planning and system needs analysis, making lighting products to maximize the satisfaction of user needs, while pre-service allows customers to play the greatest investment in overall economic efficiency.