LED lighting products sales channel strategy for the construction of seven

OEM mainly small factories for large OEM companies the way, as traders or manufacturers processing methods. This is in Zhongshan, Shenzhen and its surrounding are very common. This is not the company's primary sales channel selection, volume is very large. Of course, OEM is by no means a small company's patent, many large corporations, listed companies and even has its own wide sales channels, but also other international giants of OEM suppliers, such as Hong Kong, Neo-Neon is Philips, Osram suppliers.

Export Export

As Europe, Japan and other foreign markets, the huge demand for LED products, so export has been the main way many domestic enterprises. The current export sales generally take four kinds of modes: Exhibition, relying on foreign companies borrowed boat, Internet sales, export sales recruitment sales.

Exhibition Exhibition

Must participate in every show (especially export-oriented show) is that many companies have taken the main marketing model. Although this model is so off-site type, but has been out of the house and even out of the country, is still actively marketing type. No idea how the image of attractive new products and the decision to become an important weapon harvest. Of course, the show itself and the influence of radiation is also important.

Foreign Trade Company

Relying on foreign trade companies borrowed boat, foreign trade companies are also important sales intermediaries LED business, many company's main source of business relies on foreign trade companies. Foreign company's business channels as possible, manufacturers of business, the better, otherwise the situation is worrisome.

Internet sales

Today's e-commerce development is very rapid, both Taobao own website or business, have become an important sales tool. Taobao said that last year sold through the network of lighting products up to 10 billion. Therefore, using the Internet this tool is good for today's LED business is very important.

The Channel

As the national advocate energy conservation as well as comply with the international practice of the inevitable trend of engineering but also set off a wave of replacement. Hotel, street lamps, a large number of institutions are beginning to use LED products, thus the Channel LED manufacturers in recent years become a major market.
Retail channels

Retail channel is currently used mostly the way agents and distributors. Therefore, the bulk is still made by manufacturers to retailers to be the main mode. Direct or individual manufacturers to take the image of the flagship store mode of operation, such as Aini Ya take the Direct, Neo-Neon to the image of the flagship store, they even enormous amounts of money to buy property in Beijing and Tianjin to the image of the building.

In general, stores and profitability of the current image of the store should not be particularly desirable, it is recommended if the money does not allow the small company, it is best not to take such risks being. Adequate financial resources of large companies can early intervention make the market to warm up. Monopoly is a good development momentum now is Zhongshan wide Lide, has six stores in the decoration, the other four family business has been signed.

Recruitment of export sales to export sales of any great importance to companies today have at least brought in a foreign trade commissioner, and some do not even set up a small export department. The good use of multi-language wizard are active in various occasions, as LED manufacturers to connect the world market and an important bridge between the promoter, who is currently the market's "hot demand."

Lighting LED lighting channels are still among the industry continues to mature veteran, constantly sum up experience. And, with the increasing popularity of lighting applications groups to accept and use, LED lighting channel construction will become clear.

2011-6-30