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Lighting inventory of marketing models



Guangdong is China's lighting production, trade, distribution biggest province, to Zhongshan as the largest production base, the radiation to Guangzhou, Shenzhen, Huizhou, Dongguan City, Guangdong Province, causing the lights to become the country's largest trading province. Beijing, Shanghai, Chongqing and other cities selling fast growth, and Zhejiang, Hubei, Shandong and other provinces lighting market is also fully open.

With the economic level, high-end lighting not only widely used in commercial, hotel, landscape lighting, and more ordinary families entered into home renovation and decoration of the important part. The United States, Haier, Changhong and other home appliances, successfully opened up a rural household appliance market, inspiration lighting industry, rural market prospects, companies want to occupy a larger market, we must enter the rural areas, overall spending to stimulate the rural market.

Recently, foreign exchange, general manager Zhang Dabing Bandung said, lighting stores will be retail, wholesale into the terminal. As we have said that raising the level of lighting consumption, lighting stores, wholesale direct to the terminal retail trends. The first half of this year, the domestic lighting market is also set off a tide of low-carbon economy layers of waves. We might as well come to explore, what kind of business model, can well meet the consumer demand in the domestic lighting, lighting industry can better achieve rapid development.

Wholesale City - retail and transit point manufacturers

Clothing wholesale market in Beijing has been relatively fire, which also mainly in the retail apparel cheap clothing in the city, and the Beijing population, most consumers prefer the quality of this inexpensive consumer.

However, the lighting industry and clothing industry is not the same, first of all, lighting consumption although the pursuit of fashion, but not as a replacement cycle of household goods clothing so small. Secondly, in addition to Beijing, Shanghai and other cities with a population of more advanced features of the level of consumption, most Chinese cities, not to meet the wholesale and retail directly across from the terminal.

Of course, wholesale city, the city is to meet small and medium lighting accessories shop, engineering procurement of the main link to point, so in the long run, lighting wholesale markets will be important to the city "conversion station."

Lighting stores - throughout the entire lighting market

Lighting is the lighting store has had the market, mainly related with the lighting property, it sets craft, decoration, lighting in one full run through the city, urban, and rural markets.

Master of Arts always said lamp, lighting shop is on the market first appeared in the lighting business model, ten years since the lighting fixtures wholesale stores experienced the city, the city lighting accessories, lighting and other heavy run the city, however, only lighting shop in the market has been growing unabated. With the rapid development of industrial lighting, lighting light town had 15,000 enterprises, brand lighting, lighting products, lighting and so affect the prices, leading to the urgent needs of the market brand of high-end lighting there, so arts master lamp lighting shop chain, has been is an important part of the lighting market.

Lighting City - lighting upgrade products consumption

First half of 2010, Jiangxi, Hubei, Shandong and other provinces and the city lights have appeared on the market, which fully reflects the overall consumption of the city lights turn on. In the "emission reduction", "hundreds of thousands of lamps" under the influence of such policies, energy-saving lamps, LED lighting into the market lead, energy subsidies have become the main driver of consumer lighting.

Lighting the city of its size, brand, to meet consumer demand for urban lighting. Industry source said that with the improved economic level, lighting the city will be fully present in each city.

With the rapid development of industrial lighting, lighting design town increased, the pace of innovation, while the establishment of business incubators, also marks the town lighting into a new stage of development. Of course, with the overall rapid development of domestic lighting, I believe, fashion, energy, health, lighting lighting, will slowly become the lighting requirements of various industries, lighting will be more rapid development.

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2010-10-23
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