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Classical Lighting sells why companies are not enthusiastic about domestic
The lamp Bo conference, created an attractive variety of classical light shine, attracting many visitors eye. The manufacturer has spared no effort to seize the opportunity to show their image of domestic and foreign merchants to seek new business opportunities. But the reporter visited a lap down and found that the majority of classical lighting manufacturers on the domestic market is not how enthusiastic regard the main energy and resources to participate more fully in the international market, their customers, and the majority of enterprises in the domestic market, there are no standard distribution channels This is a strange phenomenon of the journalists.
I terminals in the market's long-term activities, according to the current Changzhou, Jiangsu, Nanjing, Hangzhou and Shanghai, a large number of important lighting distribution center in the retail market saw a wide variety of classic lighting has been sold in various stores account for a large lighting a prominent position. With the national economy at record high levels and consumption changes in population structure, the classical lighting of space in the domestic market growing more optimistic about the beginning of classical lighting lighting distributor prospects. But the classical lighting manufacturers is not so good looking, Changzhou, a scale of more than 2000 square meters, with a sound marketing network marketing business owners have had the lamps, told reporters he was searching for some excellent classical lighting manufacturers to the town spent a full month into the back end while a large number of lights, but not with a manufacturer entered into a strategic cooperation intentions. This is according to his agent's business and general home lighting brand in sharp contrast. Classical lighting manufacturers is not only hard to find products are hard to find, hard to find their own satisfaction, the other party in the domestic market does not have any sophisticated sales model, does not provide any policy, there is the lamp on the end of the story sold to dealers. This reporter saw this light at the situation in Bo basically consistent, most of the attention of classical lighting manufacturers, or on the international market, unlike the current domestic companies and ordinary household lamps according to the brand in the domestic market on the great care, putting in a lot energy and resources.
Classical Lighting Company Why not enthusiastic about domestic? Bo reporter at the light of communication with the participating enterprises have learned, they are the main reasons for domestic non-flu in the following areas: First, a small amount of domestic consumption is only just beginning classical lighting, dealers are also feeling the across the river, it will not in large numbers into the same style of lights, in order to avoid too much pressure on stocks, coupled with no slow-moving products to manufacturers will be committed to an unconditional return, so dealers naturally want to avoid risks. Second, because a single purchase of less than, so distributors of natural replenishment cycle short. This brings the issue of logistics, transportation problems, more frequent and trivial, with overseas shipping a single-or half-container naturally can not be mentioned in the same language, used to export the enterprise will inevitably do so are not used to such a transportation mode. Third, the channel construction costs are high, after-sales service trouble. Construction of domestic marketing channels, need to invest a lot of manpower, material and financial resources, which will undoubtedly increase their operational costs, while offering such as management, warehousing, staffing, and so a range of issues to be addressed. Fourth, no confidence in the domestic dealers, although the dealers with the manufacturers to procure such a malicious thing was just an isolated exception, but the effects are very wide ranging, is daunting. Fifth, the market is not standardized, intellectual property protection go far enough. This issue a long-standing, domestic lighting industry, cross-references and even malicious imitation is already an open secret that the industry, a best-selling side of city lights, and perhaps imitation came out overnight. An exhibitors told reporters: "illegal domestic cost is very low, the cost of Daoshi pricey activist.'s So very troublesome."
Although there are many reasons why the classical lighting manufacturers discourage the domestic market. However, this does not mean that the domestic market is not worth the effort invested. On the contrary, some senior journalists lighting dealers friends that domestic classical lighting a huge potential market waiting for manufacturers with vision and strategy to develop. Although there are the shortcomings, but the advantage is obvious, a lot less than is gradually changing and specifications, manufacturers should not only to develop, but also to increase the development effort. And this is the first person to eat crab will certainly will be rewarded. The reason is obvious, because the market and consumers have opened the embrace of classical lighting.,
I terminals in the market's long-term activities, according to the current Changzhou, Jiangsu, Nanjing, Hangzhou and Shanghai, a large number of important lighting distribution center in the retail market saw a wide variety of classic lighting has been sold in various stores account for a large lighting a prominent position. With the national economy at record high levels and consumption changes in population structure, the classical lighting of space in the domestic market growing more optimistic about the beginning of classical lighting lighting distributor prospects. But the classical lighting manufacturers is not so good looking, Changzhou, a scale of more than 2000 square meters, with a sound marketing network marketing business owners have had the lamps, told reporters he was searching for some excellent classical lighting manufacturers to the town spent a full month into the back end while a large number of lights, but not with a manufacturer entered into a strategic cooperation intentions. This is according to his agent's business and general home lighting brand in sharp contrast. Classical lighting manufacturers is not only hard to find products are hard to find, hard to find their own satisfaction, the other party in the domestic market does not have any sophisticated sales model, does not provide any policy, there is the lamp on the end of the story sold to dealers. This reporter saw this light at the situation in Bo basically consistent, most of the attention of classical lighting manufacturers, or on the international market, unlike the current domestic companies and ordinary household lamps according to the brand in the domestic market on the great care, putting in a lot energy and resources.
Classical Lighting Company Why not enthusiastic about domestic? Bo reporter at the light of communication with the participating enterprises have learned, they are the main reasons for domestic non-flu in the following areas: First, a small amount of domestic consumption is only just beginning classical lighting, dealers are also feeling the across the river, it will not in large numbers into the same style of lights, in order to avoid too much pressure on stocks, coupled with no slow-moving products to manufacturers will be committed to an unconditional return, so dealers naturally want to avoid risks. Second, because a single purchase of less than, so distributors of natural replenishment cycle short. This brings the issue of logistics, transportation problems, more frequent and trivial, with overseas shipping a single-or half-container naturally can not be mentioned in the same language, used to export the enterprise will inevitably do so are not used to such a transportation mode. Third, the channel construction costs are high, after-sales service trouble. Construction of domestic marketing channels, need to invest a lot of manpower, material and financial resources, which will undoubtedly increase their operational costs, while offering such as management, warehousing, staffing, and so a range of issues to be addressed. Fourth, no confidence in the domestic dealers, although the dealers with the manufacturers to procure such a malicious thing was just an isolated exception, but the effects are very wide ranging, is daunting. Fifth, the market is not standardized, intellectual property protection go far enough. This issue a long-standing, domestic lighting industry, cross-references and even malicious imitation is already an open secret that the industry, a best-selling side of city lights, and perhaps imitation came out overnight. An exhibitors told reporters: "illegal domestic cost is very low, the cost of Daoshi pricey activist.'s So very troublesome."
Although there are many reasons why the classical lighting manufacturers discourage the domestic market. However, this does not mean that the domestic market is not worth the effort invested. On the contrary, some senior journalists lighting dealers friends that domestic classical lighting a huge potential market waiting for manufacturers with vision and strategy to develop. Although there are the shortcomings, but the advantage is obvious, a lot less than is gradually changing and specifications, manufacturers should not only to develop, but also to increase the development effort. And this is the first person to eat crab will certainly will be rewarded. The reason is obvious, because the market and consumers have opened the embrace of classical lighting.,
2009-9-23
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